Fresh Lengths, 28, launched her blog in 2010 as a way to chronicle her natural hair journey.

After years of relaxing her hair, the London-based blogger set out to document her transformation from relaxed to natural hair, creating a niche following online, which has continued to grow after she expanded into beauty blogging. Now sporting her trademark Afro, the half-Nigerian influencer aims to inspire other women to wear their hair however they choose and to not feel like they must follow a certain hairstyle or trend. As well as blogging, the ASOS Beauty Insider, who also simply goes by her first name Lesley, creates social media content for brands, and has recently been involved in high-profile campaigns for brands including Specsavers, Pantene and YSL Beauty.